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THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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IS DIGITAL TECHNOLOGY KILLING…INTIMACY??

Monojit Lahiri does a check out on how technology has impacted the idea of intimacy and the concept of interpersonal communica...

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BOLLYWOOD’S AMAZING CHUMMA CHUMMA STORY: FROM OOOIMAA TO GO-BABY-GO!

A caress given with lips, key to paradise, the blossom of love, the first discharge of a purely, physical, sexual sensation, the first crisis o...

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BOLLYWOOD TIK-TALK: THERE’S MUCH HAPPENING WITH GHOOMER

It’s raining stars, as the proverbial saying goes, in Bollywood. Especially on streaming channels where, it seems, all the action has shi...

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THE COMMONALITY BETWEEN OTT STARS AND EUROPEAN ACTORS

Monojit Lahiri investigates to find out if what OTT stars are to Bollywood today, is what European actresses were to Hollywood...

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SHAMIR TANDON: MAKING MUSIC & INNOVATIONS!

Aparajita Krishna talks to Shamir Tandon, who has heard, seen, faced music (smiling emoji) from both behind-the-scenes busines...

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I WOULDN’T HAVE IT ANY OTHER WAY!

Vinta Nanda explores the making of a poet, reaching nowhere obviously, because ‘if we knew what makes a poet, everyone w...

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KEECHAR VERSUS GULAL

Satyabrata Ghosh analyses the following words spoken by the Prime Minister of India in parliament: “Keechar uskey paas t...

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IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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CHICK TO CHIC: ARC OF THE INDIAN ADVERTISER

Monojit Lahiri checks out if today's Indian women are accurately portrayed by our adfrat or not?